Flexible Office & Work Space Blog
Keep up to date with all the latest news and trends from the flexible space sector. By Jennifer Brooke
EE launch a new network and a new brand for Britain
Everything Everywhere today announced the launch of EE – the UK’s most advanced digital communications company.
EE will become the new name of the Everything Everywhere business and its network.
EE will also be launched as a new superfast customer brand in the coming weeks. It is a brand born in the digital age, designed to serve both consumers and businesses, offering the UK’s only 4G mobile service and complemented by fixed-line fibre broadband.
The new EE brand will stand alongside Orange and T-Mobile. Together they will provide mobile services to 27 million people, now served by the UK’s biggest and best network.
Olaf Swantee, CEO of EE said: “Today we launch a new company, a new network and a new brand for Britain.
“Our plans to revolutionise the UK communications market with a faster network and an exciting new brand for the digital age are built on solid investment and a simple belief that customers deserve better.
“We look forward to connecting the country with superfast mobile speeds in the coming weeks, months and years.
“And it starts today, with the announcement of our new business, our new brand and a new digital infrastructure that our company, our customers and the country can be proud of.”
EE – superfast 4G and fibre
The EE customer brand will launch with 4G services for consumers and businesses in the coming weeks.
It will be the first brand in the country to offer a mobile 4G service – the pioneering new technology that offers superfast mobile internet at speeds typically five times faster than 3G speeds today.
EE will also launch a fibre broadband service to homes and businesses with fixed-line internet speeds typically ten times faster than today’s average broadband speeds.
It means that EE’s 4G customers will be the first in the UK to enjoy superfast speeds on their mobile and at home or at work.
With superfast 4G mobile, customers will be able to:
Access the web on the go without waiting
Download high-definition movies in minutes
Watch live TV on the move without buffering
Play live multiplayer games on the go
Download large email attachments quicker than ever
Make high quality video calls on the move
Four cities – London, Bristol, Cardiff and Birmingham – are switched on today for the company’s engineers to begin live testing and systems integration, in readiness for the customer launch.
EE’s 4G network will cover a third of the UK population in 2012 – over 20 million people – and customers on the EE brand will also have access to the largest 3G network in the UK outside of the 4G cities. Further towns, cities and rural areas, will follow rapidly with 2013 population coverage to reach 70%, with 98% covered by 2014.
EE’s 2012 launch schedule will see 16 areas of the country connected to 4G by Christmas – the UK’s four capitals and twelve further major cities. The 16 cities are London, Edinburgh, Cardiff, Belfast, Birmingham, Bristol, Derby, Glasgow,
Hull, Leeds, Liverpool, Manchester, Newcastle, Nottingham, Sheffield and Southampton.